Started by a homeowner who got burned. Run by people who live two blocks from your apartment.
In 2014 our founder, Sam, hired a contractor to remodel the kitchen in his fifth-floor walk-up on East 9th. The crew showed up four days late, demolished half the wall, then vanished for three weeks. He finished the job himself with two friends - a carpenter from Greenpoint and a tile-setter from Astoria. The three of them have been working together ever since.
The bar in this industry is so low that being competent is a competitive advantage. Show up when you said you would. Quote the job honestly. Don’t leave a war zone behind every night. Pick up the phone. We turned those into a checklist and refused to break it.
Eleven years later, we’re a crew of nine working out of a small shop on East 4th. We do roughly forty projects a year - kitchens, bathrooms, full apartment gut renovations - across the East Village, Lower East Side, and the rest of Manhattan. Pre-war walk-ups, tenement co-ops, cast-iron lofts. Tight stairwells, finicky boards, freight elevator windows. We know the buildings because most of us live in them.
We’re licensed, insured, and we put every job in writing - fixed price, fixed timeline, real warranty. If something we install fails because of how we installed it, we come back and fix it. That isn’t a sales pitch. It’s the floor.